• Carr, Riggs and Ingram, a nationally ranked top 25 firm, has expanded its membership with the ITA to include the CAS track. This strategic move reflects the firm’s commitment to innovative consulting and advisory solutions, aligning with its focus in this area.

• Cherry Bekaert Advisory LLC provides solutions that drive growth, address challenges and deliver efficiency − reimagining the future of middle-market businesses by activating innovation with digitally enabled end-to-end transformation solutions.

• Hogan Taylor is one of the largest business advisory and public accounting firms in Oklahoma and Arkansas with offices in Tulsa, Oklahoma City, Fayetteville and Little Rock.

• Equify Advisors, a NetSuite Alliance Partner, is dedicated to unlocking enterprise value across the industries they serve. They tactically deliver ROI by centralizing, optimizing, and automating key business processes with sustainable and elegant solutions. Their low overhead model enables them to provide high-quality, U.S.-based implementation and support resources at industry leading value.

• Keystone Business Services is a trusted partner in maximizing the power of NetSuite ERP for industries including manufacturing, technology, services, wholesale, e-tail, and food & beverage. They specialize in tailored solutions, from implementation to ongoing support, empowering businesses to streamline operations, enhance efficiency, and drive growth. 

“ITA’s longevity, continued growth and success is enhanced by the steady, measured addition of new member firms, adding to the cumulative knowledge and experience of our existing deep reservoir of accounting, advisory and technology acumen,” said Geni Whitehouse, ITA President. “ITA will continue to hold fast to its roots, best embodied by our founding members’ credo: ‘knowledge increases in value when it’s shared.’ We welcome this impressive group of new firms to the ITA ecosystem and look forward to their ongoing contributions and collaboration.”

ITA members will next convene at the 2025 Spring Collaborative, April 27-29 in Memphis, TN. More information is available here.

The ITA is an independent, not-for-profit, professional association of leading CPA firms, consulting firms and technology vendors whose purpose is to share information and build relationships that improve the way its member firms, and their clients, do business. Because the ITA membership roster consists of some of the most highly regarded mid-market technology professionals, consultants and product/service providers, the ITA often employs its collective influence to act as an authoritative voice for the IT profession. The ITA membership shares the common goal of providing products and/or services to the small- and mid-sized business community. For more information, go to www.italliance.com.